Job Detail
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Job Description
Company/Name: QPLAY Ltd.
Location: Bromley.
Job Type: Full Time.
Specialism: Management.
Role: Community Manager
Location: Remote working + Bromley, UK
Reinventing Board Games
At QPLAY, it’s our mission to reinvent board games. We create hybrid gaming experiences at the intersection of board games and video games, resulting in the ultimate game night experience, where everyone in the family wants to be involved! Our community relies on us to bring them a fun, social & thrilling experience. That’s why we invented Outsmarted. From our humble beginnings on Kickstarter in 2020, we’re now one of the world’s best-selling new board games, and a top 10 UK title. By combining the Outsmarted game board with a feature-rich mobile app, and an exciting selection of multimedia-driven quiz question content, we provide the Outsmarted community with a live TV quiz show-like experience in the comfort of their home!
Already in multiple international markets, Outsmarted will be sold in over 10 international markets throughout 2023, growing our user base to over two million players. In order to reach our growth targets, it’s essential we harness the power of our existing customer base and develop a network of brand ambassadors to spread the word far & wide.
Having recently secured a 2nd round of venture capital investment, we’re looking to expand our team of four, to a team of ten Outsmartians, and in pursuit of our mission, it’s essential that we stay grounded in our values: be innovative, seek growth, deliver a world class and unrivalled, trivia gameplay experience with an increasingly engaged community. At QPLAY, you will be joining a small team of ambitious, supportive Outsmartians with diverse backgrounds but a shared passion to deliver on our mission to reinvent boardgames.
The Opportunity at QPLAY:
As the liaison between Outsmarted and its audience, to succeed, you’ll combine empathy, eloquence, and creativity, with organizational skills to own and grow engagement with the Outsmarted community. Community heads come from a variety of backgrounds – anything from journalism to engineering, as the role relies more on a set of skills than a specific discipline. Should you feel an immediate connection with the role as you read on, we invite you to apply.
Looking back on your first 12 months at QPLAY:
Over the course of 12 months, the Community Manager will have taken complete ownership of an open & active dialogue with our community, established a number of initiatives to maximize efficient communication, tuning into our customers’ preferences and sentiment to help ensure a happy & growing community, maintaining strong public perception of our brand; having achieved the following:
Set-up, optimize and maintain multiple sources of communities (Facebook, TikTok, Twitter, Reddit etc.) growing our total number of followers to over 100,000 in 2023, including an army of brand ambassadors, tasked with promoting the Outsmarted brand globally.
Schedule & execute daily social posts, managing all interaction with Outsmarted followers & fans across all official social channels.
Establish & grow an influencer incentive scheme, promoting the Outsmarted brand, and set-up of our Live TikTok Shop channel, organizing a gameshow-style livestream on TikTok to generate brand awareness.
Writing copy and proofreading various marketing materials and initiatives across a broad range of mediums, including print, video, and web. Supporting QPLAY’s Customer Success Manager and Digital Marketing Ninja with their copy requests when required.
In coordination with QPLAY’s Digital Marketing Ninja, you’ll segment QPLAY’s customer data, and send weekly mass mailers to help achieve £1m of content sales in 2023.
Develop and maintain relationships with media outlets/ journalists to secure PR exposure for Outsmarted frequently throughout the year, with a focus on readers interested in toys, video games and trivia products.
Work in tandem with QPLAY’s Customer Success Manager & Chief Question Officer to monitor reviews & customer happiness, soliciting feedback by implementing customer surveys for suggestions on product improvements, new software features, and question content suggestions from the community.
Crisis management when either fulfilment issues or software/ server issues arise will be owned by you. You’ll conduct frequent monitoring and reporting on live-service issues and player feedback. You’ll need to coordinate with QPLAY’s Customer Success Manager to ensure rapid and communication, across all communication channels whenever necessary.
What you bring to QPLAY:
You are articulate, empathetic and a good listener: As the Outsmartian who represents our brand, you will advocate for the community first & foremost, but also understand the idiosyncrasies of managing public perception.
You are a problem solver: You will demonstrate strong logical thinking, keen to critically approach problems & goals and actively researching trends and hot topics. You do more with less and prefer sprints over marathons.
You’re a team player without ego: As a small team of ten, everyone must have both a unique and valuable contribution to the mission. Your comparative advantage will be your ability to harness the collective voice of our community to help grow it organically.
You are curious & like tech: You show an interest and aptitude for researching useful new software tools & technologies for managing a growing community of fans & followers.
You have a flexible attitude: Can adapt to changing environment and an evolving product; possess a willingness to attack problems from new angle.
You have a startup mentality: Our goal is to hire a leader, with a bootstrapping approach, accepting that menial tasks are sometimes necessary.
You must have: 2+ years’ experience managing a large community, excellent written English, ideally with a PR skill set. Bonus points for bringing existing media outlet relationships, having worked in a toy, tech or gaming company.
Where You’ll Work
QPLAY has a hybrid work model. We recognize the power of choice and importance of flexibility for the well-being of both our company and our individual Outsmartians. A typical week will require 3 days per week spent in our Bromley office, and the rest in your own space.
What We Offer
We offer a competitive salary of £40,000 – £50,000. We’re also proud to offer access to an exciting Share Option Scheme for this particular role. As a VC backed start-up, in making yourself indispensable to the mission, there’s no limit to what the opportunity can bring.
Equal Opportunity Statement
QPLAY provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.